Who we are
A refreshing alternative to the traditional agent.
Sekforde is an independent buying agency specialising in the prime market, serving the discerning buyer looking to acquire a beautiful home.
We are uniquely placed to achieve this. As former directors of specialist design-led estate agencies Aucoot, Inigo and The Modern House, we bring an unrivalled experience to our work.
Collectively, we have been responsible for identifying, appraising and selling many of the UK’s finest homes, from Golden Age to Georgian, Art-Deco to Midcentury, and Postmodern to contemporary masterpieces.
Together we have amassed over twenty five years worth of combined experience, expertise and knowledge. We have negotiated hundreds of prime sales, and we have an inimitable track record. Our understanding of aesthetic is unmatched. We possess a genuine passion for architecture and design, and we bring an assurance of taste and quality to every search.
We appreciate every type, style and period of architecture, and we see the potential beauty in a building or project as much as we recognise the finished article. We are proud to be approachable, professional and discreet. But, perhaps more importantly, we know how to utilise our understanding, and our connections, to ensure we achieve the best results for you.
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John McDavid
Prior to establishing Sekforde, John founded his own specialist estate agency, Aucoot. A move he made after several years running design-led agency The Modern House. His career began in Clerkenwell, where he ran an office for one of the country’s most well-respected national estate agency brands. Identifying a need in the market for a search agency serving the same design-led community he knows so well, John went on to set-up Sekforde with Rosie.
John’s innate entrepreneurship enables him to spot and create business opportunities, and his expert head for negotiation ensures he can see them through to fruition. His background in photography has honed his eye to see things imperceivable to others, and he possesses a natural creativity and appreciation for the aesthetic. Extremely well connected, John is an expert negotiator, a lateral thinker and is reputed for being astute, innovative and effective.
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Rosie Falconer
Formerly Senior Director at The Modern House and its sister brand, Inigo, Rosie was singularly responsible for the business operations and commercial output of both companies. Her remit included leading the successful growth of the prime, sales and appraisals departments, and providing senior leadership to over 60 members of staff. Prior to this, as Head of Sales, Rosie spent three years as the company’s top performing revenue generator and leading client success manager.
Rosie is resourceful, diligent, calm and determined. She particularly responds to the human side of her work, and relishes getting to know her clients’ needs and desires for their home.
She brings a warm, intuitive and empathetic approach to each search, and believes that buying a house should be enjoyable, exciting and stress free.